Sexually Suggestive T-Shirts

CitizenLink 12/19

Abercrombie & Fitch Introduces Sexually Suggestive T-shirts

Family News in Focus

Retailer's new line pushes the ideological envelope.
In 2003, Focus on the Family boycotted Abercrombie & Fitch over its soft-porn catalog. Sales dropped, but it seems the retailer hasn't learned its lesson.

A new line of sexually suggestive T-shirts features messages like "MAKE LOVE, NOT BABIES" and "Awkward Mornings Beat Boring Nights."
“Their message is … go ahead and have sex, but just take all the precautions not to produce kids," said Jill Stanek, a Chicago-area nurse and blogger. Abercrombie did not return calls seeking comment.

Chris Leland, executive director of college student ministries at Focus on the Family, called it a publicity ploy.

“They are not out to sell clothes, even though they’re a business," he said. "They’re about something bigger, which is creating sort of a cultural identity for kids. It’s not surprising they would continue to push the edge of not only the advertising envelope, but sort of an ideological envelope, as well."