CitizenLink 12/19Abercrombie & Fitch Introduces Sexually Suggestive T-shirts
Family News in Focus
Retailer's new line pushes the ideological envelope.
In 2003, Focus on the Family boycotted Abercrombie & Fitch over its soft-porn catalog. Sales dropped, but it seems the retailer hasn't learned its lesson.
A new line of sexually suggestive T-shirts features messages like "MAKE LOVE, NOT BABIES" and "Awkward Mornings Beat Boring Nights."
“Their message is … go ahead and have sex, but just take all the precautions not to produce kids," said Jill Stanek, a Chicago-area nurse and blogger. Abercrombie did not return calls seeking comment.
Chris Leland, executive director of college student ministries at Focus on the Family, called it a publicity ploy.
“They are not out to sell clothes, even though they’re a business," he said. "They’re about something bigger, which is creating sort of a cultural identity for kids. It’s not surprising they would continue to push the edge of not only the advertising envelope, but sort of an ideological envelope, as well."
1 comment:
i think this blog is rather ill thought out, abercrombie as a manufacturer is simply trying to sell clothes, they are not creating an image or identity for kids these days, that identity is already created and abercrombie is simply tailoring to a crowd of people that already think a certain way, regardless of the tshirt they were wearing previously. and even if there message were that it is ok to have sex but take all the necassary precautions to not have a baby, isnt that better then kids having sex and having babies.....very biased article
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