Facebook is a social networking website which was launched on February 4, 2004. Initially the membership was restricted to students of Harvard University. It was originally based on what first-year students were given called the "face book" which was a way to get to know other students on campus. It was subsequently expanded to other Boston area schools (Boston College, Boston University, MIT, Tufts), Rochester, Stanford, NYU, Northwestern and all Ivy League schools within two months. Many individual universities were added in rapid succession over the next year. Eventually, people with a university (e.g .edu, .ac.uk, etc.) email address from institutions across the globe were eligible to join. Networks were then initiated for high schools and some large companies. Since September 11, 2006, it has been made available to any email address user who inputs a certain age range. Users can select to join one or more participating networks, such as a high school, place of employment, or geographic region.

As of July 2007, the facebook website had the largest number of registered users among college-focused sites with over 34 million active members worldwide (also from non-collegiate networks). From September 2006 to September 2007 it increased its ranking from 60 to 6th most visited web site, and was the number one site for photos in the United States, ahead of public sites such as Flickr, with over 8.5 million photos uploaded daily. It is also the sixth most visited site in the United States.

In May of 2007, Facebook introduced an opportunity for Nonprofit organizations to launch a social networking–based fundraising drive for their cause, promote it to their friends and network, and raise money. That in a nutshell is what a new mini-application within Facebook, called Causes, is all about. Launched by Project Agape, this new service extends the “group” features and allows users to create causes, take donations, and recruit members.

Facebook now has over 39 million users. An average of 150,000 new users create a free Facebook account every day. And who are these users? They are mainly high school and college students. This group is the primary demographic that Lois' Lodge seeks to reach with our message promoting "Life" and the gospel of Jesus Christ. We want girls and women who are experiencing an unplanned pregnancy to know that there is hope and we are there to help them. The Lois' Lodge Facebook "Cause" has been operational for several weeks now and we have 52 members from as far away as Wisconsin. These are young people that have joined our cause to let others know that they support what we are doing. And they are inviting their friends to join. What an exciting way for us to get the word about our ministry out to those that need us most. There is something else exciting that is happening through the Lois' Lodge "Cause". Girls are sharing their stories about how they have been helped by Lois' Lodge and have overcome the challenge of an unplanned pregnancy. As this occurs I will share these postings through the blog so you can hear from these girls also.

Young people today are very technologically inclined. Lois' Lodge seeks to stay up to date with that technology so that we can reach young people with our important message of HOPE. We hope that you will invite your friends to learn more about this important ministry by inviting them to check out the Lois' Lodge blog, the Lois' Lodge Facebook "cause" and the Lois' Lodge website at http://www.loislodge.org/.